Tag Archives: Mountains

Winging It…

Sunrise/sunset: Up all day.

I’m going to start with a couple of photos this week. I need to find a way to stop myself huddling inside through the winters here. Having just lived through my second, I have come out the other side hopelessly unfit again. Still, I have made a start, and Triar and I took our first outing up the track that leads to Kistafjellet, which I discovered at the end of autumn last year: Changing Wheels, Changing Weather

Triar waits for me as I take a picture of the fjord and mountains beyoned

I won’t make it up Kistafjellet before I go on holiday in two week’s time, but hopefully I will when I get back. It’s a long walk, but not technically difficult and there’s a good track all the way up, so it’s a good mountain to start on. I walked for about half an hour, which isn’t that much, but the track is pretty steep. I got as far as this river, before turning to come back.

In other news, I have found an agent who wants to sell my book. Having written the Hope Meadows books with Vicky Holmes, I have been hoping to write something that would be all mine and published under my own name. This is part of the letter I sent the agent last Friday, along with part of the manuscript.

“The Good Friends’ Veterinary Clinic” is an exploration of the life of a recently widowed veterinary surgeon and how she deals with the consequences of a lifetime of putting her family before herself. I was aiming for a cross between James Herriot and Sally Wainwright (Last Tango in Halifax). It is set in rural Scotland and is filled with diverse women and their animal friends, from the partnership between receptionist Gail and her guide dog Beth, to butch lesbian, Mags, who loves her crazy mare, Strumpet, almost more than life itself.

I finished writing a while back and had been looking for an agent, but hadn’t been very active in pursuing it. After something of a break, I looked through The Writers’ and Authors’ Yearbook last Friday and something about this agent caught my eye, so I sent off a submission. Since then everything has happened at high speed. Anyway, I don’t want to say any more right now as we are at the contract stage and it’s not quite complete. Suffice it to say, I think I’ve found someone I can really work with, which feels brilliant!

More pictures now. Thomas, Gry and I were driving back from a case yesterday when we noticed the almost-perfect reflection of mountains in Skøvatnet, the lake we were driving beside. It was so still and so beautiful that Thomas actually turned the car round so we could all go back and take some pictures.

There was something of an unexpected coda to last week’s post about the dead eagle. Line, who oversees our animal health and welfare team, commented on my Facebook post last week to say “Good job”. I was slightly surprised then, when she called me midweek to talk about it. She sounded a little tentative as she opened up the OK Program instructions for the year and asked me which protocol it was I’d followed. She opened up the familiar sheet with the instructions and polite dissection photos and I told her that yes, that was what I had done.

It turns out that though I had very carefully read and translated the instructions, I hadn’t given the same attention to the explanation at the top, which said that this form was for the use of hunters who found birds when they were out hunting. My eagle had been found by someone out hunting, but apparently the form I should have filled in, as a Mattilsynet vet, was actually to be found on MatCIM, the emergency monitoring channel that we use to track outbreaks and emergencies. Had I found the instructions on MatCIM, I would have discovered that there was no need to take the wing at all, and the swabs alone were enough. Still, she said, probably the Veterinær Institutt down in Ås were pleasantly surprised to have received my carefully packed eagle wing…

She apologised for laughing, but I actually thought it was funny enough to relate it to the three colleagues with whom I sat and ate lunch a few minutes later. They all thought it was hilarious too. So I was laughing for what remained of the day and was still giggling to myself as I drove home. After all, there was no harm done, it had certainly been an adventure and anyway, I love things that are just too ridiculous. The lab haven’t got back to me yet, so I still don’t know whether the poor old eagle died of bird flu, but don’t worry. I’ll keep you posted.

And finally, I’ll leave you with another midnight sun picture. Have a good week!

Concerning Welfare

Sunrise/sunset: 09:01/ 16:00. Daylength: 6hr58min

Back in June I wrote a post about complaints from animal rights organisations about Mattilsynet: Trouble in Paradise. Last weekend on my Facebook feed, I found a post from a colleague with a link to a new article from NRK, Norway’s public services broadcaster. It contained the stories of whistleblowers from within Mattilsynet regarding the distress its inspectors are feeling about their inability protect the welfare of the animals they are supposed to oversee.

Link to article in Norwegian: We have to close our eyes to suffering animals. *See note below for translation tips

One of the things I have noticed in my job is that almost every other week, changes are introduced to policies and protocols. There’s a lot to learn in any role and a year in, I feel I’m still picking things up, which would be enough already without the feeling that anything I learn might shift again next week. Then there’s the “paperwork”. Most of it is digitalised now, but there is a whole load of report writing, which often takes up far more time than the actual visit.

I am catching up gradually with some of the politics, and it seems that the current concentration on bureaucracy relates to criticism from the official Norwegian Auditor General in 2019 regarding the poor quality of case processing. It was stated that Mattilsynet lacked good tools and systems to deal with the animal welfare supervision it had to carry out, and that the result was that serious breaches of the animal welfare laws were not being followed up. It also said that Mattilsynet employees were not using the tools they had to penalise those who broke the law, and that it took too long for those who didn’t take proper care of their animals to be banned.

There’s a certain irony to what is happening now as a result of these accusations. I haven’t been here long, but one of the major constraints is the computer system we have to work with when processing cases. We use a system called MATS. I don’t know how old it is, but it is so complicated to use that it slows everything down. It sets out protocols and you have to work through the elements in order and tick off certain actions before you can proceed to the next. So if I receive a message from the public regarding a concern about animal welfare, it comes to me in MATS. I have to process that message and work through various stages on a list, and then at some point I will come to the end of that segment and have to move onto the next.

Once you click through to the new section, you can’t go back and change anything in the previous section if you’ve made an error. Thomas always tells me I have to be very careful before I click onwards, and I often check with him. But as I am trying to stand on my own feet a bit more, there have been cases where I have got as far as writing a report or a response to an animal owner who has asked for permission for something, and then had to go right back to the beginning as I realised I had linked the case to the animal owner’s personal file, and not to their business, or some other easily made system error that cannot be rectified.

MATS is also clunky in other ways. Almost nothing is automatic. Before we leave the farm or home, following an inspection, we have to write a “receipt” with a summary of what we have checked and what our assessments were. This used to be on paper, but now most of them are sent electronically. So we type our observations into an app. This would be very useful if there was an integrated system. If the observations we recorded in the receipt were transmitted automatically into MATS, and then perhaps used in the report, then it would be truly useful. As it is, we have to open MATS and the receipt and copy and paste all the information from one to the other.

The report itself has to comply with strict parameters in how it is set out and before I can send it to the owner, I have to run it past a colleague, and then afterwards past a control team, all the time making amendments, and then often sending it back and forth multiple times until everyone is satisfied.

Instead of rebuilding the system, they are adding things like the receipt system (and another system that allows us to add photo evidence) before the problem of MATS has been addressed. It seems to me, that they are trying to tweak something that is so fundamentally flawed that they are actually making the situation worse instead of better.

Of course all of this really comes back down to funding and monitoring. The argument is that they can’t afford a new system, though not affording it is probably costing millions. I have watched similar events in the public sector in the UK. The health service and school systems have both wandered into this territory where funding is reduced, then criticisms are made, and rather than improving the situation, new systems for monitoring are introduced, which increase the workload in ways that do nothing to correct the problems, but increase the cost of the operation. That the Norwegian government is paying veterinary surgeons to copy-paste long lists of observations and check and recheck whether the reports we write comply exactly with a template, which could presumably be automatically applied if the will and funding was there, seems brainless to me.

In addition, there are certain routine visits we carry out, for example those to check the farmers are following the rules with regard to ear-marks, disease control and traceability. Common sense would suggest that if no breaches of the rules are discovered, the feedback report could be generated automatically. Not only would that save direct work for the vet who did the inspection, but it would sidestep all the report-checks for compliance and would ensure their other aim – that everyone is dealt with the same way, wherever they are in Norway – was met without any effort whatsoever. Reducing the time it takes to process cases would free up time so that we could carry out more inspections. It seems like the system is set up in a way that prevents us from doing the most fundamental part of the job, which should be getting out and checking whether the animals are okay.

Anyway, I’m not going to comment any more on this for now. Our area is actually better off than those in the report, for which I am grateful. The report mentions an area where the inspectors have been told they can’t take on any more cases until the old ones are cleared up and we haven’t reached that stage. Thomas often tells me of his frustration that we are firefighting cases, rather than preventing problems before they start. Because I’ve only been here a short time, I can’t compare it with how things used to be, but he feels things have become more difficult. I am also aware of how much Thomas takes on, in comparison with what I can do at the moment. Though I help as much as I can, I know he is taking responsibility for the worst problems, as I work to follow what he’s doing and ensure the case timelines are kept in order. I am learning a lot about how cases should be handled, but even writing up the timelines shows me how frustrating the system is. There has been a change in government in Norway and the new government is more left-leaning, so I can only hope that some of the budget cuts, that have been happening forever, start to be reversed.

*****

Though the snow has gone for now, it was beautiful while it lasted. Triar and I followed the same trail last Saturday as we had the week before. There were amazing views as I reached the higher ground and I went a little further than last time, though I think I was still only about halfway along the trail to the peak. I need to find someone to go with me before attempting the whole walk.

Looking back at the snowy trail up to Kistefjellet

And on Tuesday evening, there was a snowstorm. Though it was windy, the temperature was around zero. When it’s really cold, the snow is powdery, and when the wind blows, it doesn’t stick to anything. But this snow stuck to everything. I went down into the town centre to get something, and had to stop to take photographs of the trees as they were so beautiful against the overcast sky and the streetlights.

I am looking forward to winter now. Though snow can be inconvenient, I still feel a childlike excitement when I wake up to find the world has turned white. And in a month, the polar night will be here. I hope you will follow and share it with me.

*If you want to read a Norwegian article in English (or any other language) you can paste the URL into Google Translate (set the languages at the top). A link will appear in the “Translation” side. If you click on the link, it should take you to a translated version of the article.

Murder in the Mountains

Sunrise/sunset: 07:33/ 17:35. Daylength: 10hr01min

It crossed my mind this week that perhaps I should try a change of direction in my writing. I don’t really read enough these days (I have six unread books waiting at the moment in my bedroom) but the family Netflix account is filled with dark drama from all parts of Scandinavia. I have all the elements I need. I could set it in the blue Polar Night, when the morning never comes and have a grisly scene in the slaughter house, with a human cadaver hanging among the carcases. There could be people smuggling, with all the season workers coming in, or perhaps the victim(s) could be working in the laundries, washing all those blood stained clothes. Maybe a hand can emerge from one of those huge piles of snow that gather during the winter months, leaving everyone baffled as to when the murder actually occurred.

It’s actually been a quiet week. Andrew has been away, visiting his dad, who lives near Stavanger. Before he went, I asked him to show me how to use the TV. When I was young, the TV was simple to use. Admittedly, you had to stand up to switch it on, and indeed to change the channel, though back then there were only three to choose from anyway. Our first TV was a tiny black and white portable that, rather bizarrely, my parents won in a competition. They also won a small sailing boat on a trailer. I can vaguely remember it appearing in the drive outside our house. Of course, it had to go because they had no car to tow it with. They sold it and bought a little white mini. Anyway I’ve wandered away from the point, which was that I have spent the week alone and quite enjoyed it. I could indulge my taste for true crime and mashed potato. The candles have been lit every evening. It feels comforting to return to having some darkness at a time that my body feels is appropriate.

I went out walking again with Ann and Konstantin last weekend. We went up Falkefjellet. The peak we reached, though not the highest point, was above the treeline, which meant there was a good view all round.

The best thing about it was that, for the first time in a while, I felt I could have walked further. My springtime Fit for the Summer campaign seems a very long time ago. The summer was marred by sickness and it has felt like every time I began to work again on getting back into shape, I was hit by something that stopped me. As I reached the summit of Falkefjellet, I remembered how much I love the feeling of arriving on the top of the world. The higher mountains are now swathed in snow, but perhaps there will be time to get a few walks in before the winter really sets in.

The photograph at the top of the page is of one of the red markers on the walk, though the shape of the rock and the bloody brightness of the paint was one of the things that prompted my Scandi Noir thoughts. Here it is again, the full photo, rather than the cropped version.

Konstantin was full of facts about the wildlife and the landscape. He is interested in geology and occasionally would point out pieces of marble, or rock formations and tell us how they had been formed. For example, here’s another red marker, this time looking a little like a stone dagger, set into fractured rock.

I asked him how the cracking occurred and he pointed to another section of rock just to the left, where there was more rock in the process of arriving there. This had earth in between the cracks, which of course will hold water. It freezes in winter, driving the stones apart, and then eventually the mud gets washed away, leaving the rather mysterious looking holes in the mountainside.

It was windy on the summit, so here is a picture of Triar, looking windswept and interesting.

Konstantin was in the lead with Triar during the walk. I think they look good together!

And of course, as we descended back to the treeline, there were some wonderful views to enjoy, as well as the smaller details of unexpected plants growing underfoot, in nooks and crannies, and on the trunks of dead but unfallen trees.

Andrew was due to return last night in the evening and the airport is close to the abattoir, so rather than driving over there twice in a day, I decided to take Triar in the car, have dinner with John, and then wait. It was a little hair raising, driving over. Until now, the temperature has been well above zero, but a wind from the north has changed that, and when I left for work at 04.45 there was frost on the car. I still have the summer wheels on as I don’t use the car much and up until now, they have been fine. I will change them over next week, but for now I had to proceed with caution in the darkness. I’d had to stop when driving home on Thursday, as there was a moose that thought about crossing the road, though he looked at all the cars which had stopped to let him, and changed his mind. They’re huge when you see them close up, so I was very wary, but we made it there safely. To fill in the time between work ending and collecting Andrew, I took a quick reprise of the spring fitness project. This is how the landscape looks now, as we head into winter. If you look carefully at the second picture, you can see the white peaks in the distance, though they are rather swathed in clouds.

The plane arrived on time and as we arrived back at the house, Andrew pointed at the sky. There they were, the northern lights, greeting him on his return to the north.

Very British

Sunrise/sunset: 01:14/ 00:34. Daylength: 23hr

There has been a massive change in the weather this week. Until now, it’s been warm and sunny, on and off, but the forecast this week, courtesy of YR.no looked like this.

Not only has it rained a lot, but those temperature listings aren’t very accurate. I took John to the airport on Tuesday and noticed that the temperature was a rather chilly 5.5°C. I took a picture after dropping him off. The mountains were shrouded in mist and the river was a distant mirage.

When the mountain peaks emerged now and then, they too showed evidence of the chill in the air.

I was reminded of the weather forecasts in October and November last year, where they announced that the snow line was now at 400m, 300m, 200m and you could watch the gradual descent into winter.

I am very much better than I was. My blood pressure has returned to normal, thank goodness and I seem to be generally on the mend. I was back to work yesterday. I was afraid that I would be too tired, but I had a good quiet day in the office catching up and arranging things for next week.

Though I spent much of the week resting, Anna and Andrew offered to take me out for a Senja Roasters brunch on Thursday. How could I resist? I’ve been wanting to try the French Toast ever since I read the description and it didn’t disappoint. It was wonderful, filled with caramel flavours.

French toast , brown cheese and mascarpone whipped
cream, honey, roasted pears, and pumpkin seeds

Our trip did lead to one of those truly embarrassing British moments, however. Thomas is always telling me off for thanking him and I probably still apologise way too often, but this was one of those more toe curling examples. The lovely waitress was explaining to us that there was no cured ham for the Banger Toasts. Instead, they were substituting chorizo. I’m not sure where she was from, but I didn’t quite catch what she said at first. When it dawned on me, I said, in a rather loud voice, “Oh, chorizo!” About one second later, my brain caught up and I remembered that, of course, her pronunciation was almost certainly the genuine article. It was more an announcement of realisation from me than any attempt to correct, but it was one of those wonderfully cringeworthy moments I love to share with you all!

We walked down the track to my favourite beach afterwards. Happily it was between rain showers. Though summer is passing and the green has passed its vibrant zenith, Senja is still stunning. There are orchids and harebells, sandy beaches and misty mountains. And sheep with bells on. What could be more Norwegian than that?

Fit for the Summer

Sunrise/sunset: Up all day.

Ann was on holiday this week and so I worked every day from Tuesday to Friday at the abattoir in Bardufoss. I was on animal welfare duty all week (which involves an early start) and as John is living over there in an apartment with a spare bedroom, I spent the better part of the week at his place.

As we set off to drive over on Monday evening, we began discussing health and fitness. Through the long winter, walking in the countryside was largely impossible. Trails were blocked with snow and even if you wanted to park and walk along the road, you often couldn’t as the car parks hadn’t been cleared and there was nowhere to stop. Looking back, I realise how unprepared I was. Next winter, I will have to find a solution other than sitting on the couch for three months, but for now, the challenge is to get my untrained muscles outside and get some fresh air into my lungs.

John suggested we walk up an unmade road close to his house that weaves up the side of one of the fells. Because it’s technically a road, it was cleared through the winter. A few weeks ago, there would have been an icy crust and walls of snow, but those have melted. There are large laybys all the way up. In winter, these were crucial passing places when the road was hemmed in, but now they are big enough to park in.

John’s proposal was that we should start from the bottom and walk up in stages, so that’s what we did. The first day’s walk was a steep twenty minute trek through woodland. It was pretty enough, even as I gasped my way uphill. A large stream, recently frozen, ran alongside sections of the track. The forest floor was still lined with snow. But it was only when we reached the end of the first day’s segment and turned round that I could see just how beautiful the scenery was.

Day one from the highest point of our walk.

Only a couple of weeks ago, the mountains were swathed in pure white. Now their rocky faces are emerging and the trees that line their lower slopes are beginning to be tinged with purple as new branches and leaf buds begin to grow.

Icy mountain stream.

We stopped to photograph the stream on the way back down. The peaty water flowing over the ice gives it a very different look from the streams in Scotland in springtime.

Highest point on day two.

On day two, we took the car up to the highest point we had reached on day one and set off from there. The trees were more sparse up here, clinging on to the thin layer of earth over the rocks. In the lower right corner of the photo, you can get an idea of how thick the snow still is. It’s treacherous to walk through. There’s a crust on the top, which occasionally holds firm, but more often you fall through and find yourself off-balance in a knee-deep, foot-sized hole. As your other foot is similarly wedged, moving it quickly to correct your balance is impossible. I haven’t yet fallen flat on my face, but that’s because I mostly avoid making the attempt.

Mountains beyond the trees.

The emerging colours are stunning. After months of white, it feels as if the world is coming to life again. The pussy willow trees are so rife with pollen that it almost looks like blossom. There were birds too, singing in the trees.

Tree in bloom.
Day three, close to the top.

By day three, my legs were beginning to flag and so we walked only ten minutes instead of the normal twenty. The sky that day was filled with dramatic clouds, and yet it was still warm enough to walk without a jacket. Then again, five degrees feels warm to me now. There’s no doubt my body has adjusted to the local climate.

The colours of spring.

I came home yesterday and walked here instead, but I confess that I love the new project John has created for me. We will continue walking up the mountain over the next few weeks, and hopefully when the trails on Senja are properly opened up again, we will be able to tackle some of the mountains there.

And, of course, I can’t write this blog and fail to mention the fact that we now have twenty four hours of daylight. I stayed up last night, to see whether there would be midnight sun, but it dipped behind the mountains at eleven fifty. Going to bed is more difficult when it is still so light. It’s also difficult when you wake in the middle of the night and there’s bright sunshine filtering round the edges of the blind and curtains. There’s no way to judge whether it’s morning or not. I have to check the clock each time. Tough to go back to sleep at four in the morning when your eyes are telling you it’s full daylight. Have a great week everyone.

Across the Lyngen Fjord

Yesterday was another of those gorgeous days of endless blue skies. Birgit and I drove south in the morning sunshine and then took the ferry across Lyngen Fjord.

Our destination was Lyngseidet in Lyngen Kommune. Though it is possible to drive round, it would take several hours. The crossing took about forty minutes and as well as taking photographs, Birgit and I bought drinks from the small cafe on board. I had a slightly surreal moment when I approached the lady behind the counter and she spoke to me in English. Given that I was wearing a Mattilsynet jumper with a Mattilsynet badge hanging from a Mattilsynet lanyard, and was waving a Norwegian credit card, I was slightly taken aback. Perhaps my face looked British, but I didn’t ask so I guess I’ll never know.

Birgit had planned two visits to blood sample goats, but there were some last minute cancellations and so we visited some sheep farms to check ear tags instead. I am taking a course at the moment on inspections, and so Birgit let me lead both of them. Better still on the first farm, as well as the sheep, the owner had some Lyngshest/Nordlandshest. These wonderful little Norwegian horses are immensely strong and hardy. Most of them are between 12.3 and 13.3 hands (130-140 cm) but Birgit assured me they can easily carry an adult’s weight. She had told me before we arrived about the little horses – she has some herself – and so when we had checked the sheep, I asked the farmer whether we could see them. He led us outside, and to my delight, he called them and they began slowly to walk towards us.

Despite being a little shy at first (he told us they were suspicious that we were vets) very soon we were making friends. Considering the bizarre protective clothing we wear, I think they were surprisingly courageous!

The second visit was great too. The farmer gave us a warm welcome and was very positive about having a visit from Mattilsynet. She seemed rightly proud of her mixed flock, half of them tiny Norsk Villsau (literally Norwegian wild sheep) the other half being the sturdier Norsk Kvit Sau, or White Sheep.

Once we were finished, we headed back to the village where we had landed. After stopping to take a photo of Lynseidet church with its friendly red roof and one of the irresistible mountain behind the Co-Op, we ate lunch outside on a scarlet-painted table beside the fjord. Birgit pointed out the curlews flitting over the water. The arrival of the curlews on their migration to the north means that spring has arrived, she told me. With the warm sun on my face, I could well believe it.

After that it was time for our return journey across the Fjord. As I looked back towards Lyngseidet, I was already making plans in my head to visit again in the summer. It will all look very different in a few weeks time when (most of) the snow has melted.

As we drove around, Birgit told me a bit about the local area. Norway has, of course, a great seafaring tradition. With its long coastline and sheltered fjords, it was the perfect place to create a trading hub. And here in the north, we are also very close to the Finnish, Swedish and Russian borders. She tells me that traders created their own language, which is a mixture of the various languages and dialects, so that they can all understand one another.

I had heard of the Sami before, but not of the Kven people. Descendants of Finns who moved to Norway in the 18th and 19th centuries, they too have their own language. So just as in Scotland, where many road sign have Gaelic alongside the English spelling and in Wales where Welsh names are shown, up here there are road signs with three different languages: Norwegian, Sami and Kvensk.

As we arrived back in Sørkjosen where I am staying, Birgit told me that the building opposite my hotel was one of the few in the area that was not burned down by the Germans as they retreated towards the end of the second world war. I had taken a picture of it in the morning as it was a beautiful old building.

And so, with all the new information whirling in my head, I stopped for a moment to look at the boats that were safely tide up in the harbour. Despite the desperate thought of past destruction, so far I have found nothing but peace and happiness here in Nordreisa.

The Road to Storslett

I know I usually update on Saturdays, but this week is special. My long awaited, coronavirus-postponed trip to Mattilsynet Troms and Svalbard’s most northerly outpost in Storslett is finally here. It was a wonderful drive up through glacier carved mountain ranges and along the steep edges of fjords.

The sun was shining on the snow-capped peaks, and waterfalls are beginning to appear, mostly at present as tiny droplets falling from mossy rocks, but soon there will be torrents as the ice melts and the world turns green.

As I neared Storslett, the land beside the fjord stretched out. Small boat sheds, cheerfully painted, stood beside ramshackle frames where cod would be hung to dry in winter. I didn’t manage to take a picture of the frames, but I will try to do so on the drive back, or when I’m out and about with Birgit, who is my mentor for this week.

By the time I got to my hotel I was tired and fell asleep for an hour, but I woke to the most wonderful evening sky. Goodnight all!

Better

Sunrise/sunset: 06:44 / 18:31. Daylength: 11hr 46min.

I mentioned last week that I would be working at the abattoir all this week and that one of the compensations of working there was the beautiful autumn scenery on the journey there. As you can see in the featured image at the top of the page and the picture below, this weeks addition has been a sprinkling of snow on the mountains.

Alongside the chilly mountains, there have been some wonderful sunsets. In the depths of winter, when the sun doesn’t make it over the horizon for weeks on end, one tends to imagine impenetrable darkness, but I am told there is still twilight. Obviously there will be more snow, but as I watched the sun going down a few days ago, I found myself wondering whether it might sometimes look like this.

I am getting better at meat inspection, in sheep at least. My colleagues have been very patient as I have asked them to check when I am unsure of something. Next week there’s a chance I will try my hand instead at a different animal. Our region covers an abattoir that is exclusively used for reindeer. It is owned by a Sami family who are also herders and run shops to sell their produce. It will be interesting to find out more about the way this much smaller enterprise is run.

One of my favourite comedies in recent years was W1A. It was a send up of corporate newspeak and ineffectual pomposity at the BBC and featured Hugh Bonneville as “Head of Values”. Sarah Parish starts series one as “Head of Output”, but during series two is promoted to the newly created position “Director of Better”. To give a taste, this is the job description for that role:

“The Establishment of a Director of Better represents a turning point for the BBC by placing the idea of betterness at its core going forward and beyond.”

“Working with a range of internal placeholders at a senior level, this is an opportunity to re-set the dial for the Corporation either by shining a new light on that dial or by shining the old light but with a new bulb so that no-one can be in any doubt about where the dial is or can have any excuse for not being able to read what it says.”

Imagine my delight then, when the announcement came this week that Mattilsynet’s new health and safety incident recording system has been optimistically named “Better”. Most of the computer programs we use are named using very workmanlike initials, so this is quite the departure. We can only hope that the new, confident branding of health and safety will ensure that we all strive for improvement in this area. Or as Siobhan Sharpe, the BBC’s Brand Consultant in W1A might have said, with commendable exuberance, “Lets nail this puppy to the floor!”