Tag Archives: W1A

Better

Sunrise/sunset: 06:44 / 18:31. Daylength: 11hr 46min.

I mentioned last week that I would be working at the abattoir all this week and that one of the compensations of working there was the beautiful autumn scenery on the journey there. As you can see in the featured image at the top of the page and the picture below, this weeks addition has been a sprinkling of snow on the mountains.

Alongside the chilly mountains, there have been some wonderful sunsets. In the depths of winter, when the sun doesn’t make it over the horizon for weeks on end, one tends to imagine impenetrable darkness, but I am told there is still twilight. Obviously there will be more snow, but as I watched the sun going down a few days ago, I found myself wondering whether it might sometimes look like this.

I am getting better at meat inspection, in sheep at least. My colleagues have been very patient as I have asked them to check when I am unsure of something. Next week there’s a chance I will try my hand instead at a different animal. Our region covers an abattoir that is exclusively used for reindeer. It is owned by a Sami family who are also herders and run shops to sell their produce. It will be interesting to find out more about the way this much smaller enterprise is run.

One of my favourite comedies in recent years was W1A. It was a send up of corporate newspeak and ineffectual pomposity at the BBC and featured Hugh Bonneville as “Head of Values”. Sarah Parish starts series one as “Head of Output”, but during series two is promoted to the newly created position “Director of Better”. To give a taste, this is the job description for that role:

“The Establishment of a Director of Better represents a turning point for the BBC by placing the idea of betterness at its core going forward and beyond.”

“Working with a range of internal placeholders at a senior level, this is an opportunity to re-set the dial for the Corporation either by shining a new light on that dial or by shining the old light but with a new bulb so that no-one can be in any doubt about where the dial is or can have any excuse for not being able to read what it says.”

Imagine my delight then, when the announcement came this week that Mattilsynet’s new health and safety incident recording system has been optimistically named “Better”. Most of the computer programs we use are named using very workmanlike initials, so this is quite the departure. We can only hope that the new, confident branding of health and safety will ensure that we all strive for improvement in this area. Or as Siobhan Sharpe, the BBC’s Brand Consultant in W1A might have said, with commendable exuberance, “Lets nail this puppy to the floor!”