All posts by Sarah McGurk

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About Sarah McGurk

I am a veterinary surgeon and author, living and working in Scotland with my lovely Kooiker Triar.

Exercise

Blog, In Darkness and In Light

Sunrise/sunset: 11:03/ 12:07. Daylength: 1hr 4min

I was intending to take Triar out on Senja in the hour of full daylight we had today, but overnight there has been a thaw and the driveway is a sheet of ice. I walked him locally instead. We are lucky to have some pathways winding up and down the hillside near the apartment and now he’s snuggling on the sofa beside me. This week at work involved some memorable days, the most interesting of which was an emergency exercise, during which we practiced putting on and taking off PPE without contaminating ourselves.

I had an early start to the day. Thomas had explained the plan on Monday afternoon and I had offered to come in early on Tuesday morning to clear the snow and ice off the Mitsubishi. The exercise was to begin at nine and colleagues were coming over from two other centres, so it was important that everything ran smoothly.

Standing outside in -6°C, stretching over the roof of the SUV to break up chunks of icy snow, I found myself musing over the wonderful fact that I was being paid to do this. It’s certainly not what I envisaged when I applied to university back in 1986.

By the time I was halfway through, the sky was beginning to brighten. Though it barely comes over the horizon now, it does take its time going up and down. Stopping work for a moment, I strolled across the few feet of tarmac that separate the parking space from the little harbour beside it and took a photo.

By now, the car was almost clear, but there was still a lot of loose snow on the roof. I decided to take it for a short drive to try to lose some of it, but it wasn’t very successful. I arrived back to find a rather panicky Thomas, who had arrived at eight and was wondering where the car and I had got to. Fortunately, he knew how to get the remaining snow off. Pulling out a broom, he removed it in a couple of sweeps. He parked it close to the emergency door of the loading bay and then we were good to go.

The first part of the morning was spent packing the car with the emergency kit, ensuring there were clean and dirty zones.

Once the car was packed, two people had to practice getting into the PPE. This included two body suits, wellington boots with plastic covers, two pairs of gloves, one of which had to be taped on, and a face mask and goggles. Thomas and I were the chosen ones and within half an hour or so of wobbling on one foot and bending and tugging, we were finally cleared… to take it all off again!

Though it was hot inside the suits, I enjoyed the exercise and it served a useful purpose. Part of our job is being ready to tackle serious health problems if they occur. If, for example, there was an outbreak of avian influenza, or coronavirus in mink, it would be our job to go out and deal with it. It helps to have gone through at least some of the processes in advance. And it also helps highlight problems that might crop up. I had already realised that mobile phones with FaceID are useless when you’re wearing a mask. With those thick gloves on, we had no chance of getting the touchscreen to work, even if the phone hadn’t been encased in a plastic bag. These are considerations that are better dealt with now than when you’re out in the middle of nowhere on a farm that you’ve taped off to stop anyone getting in.

All in all, it was a good day.

And to round off the post, here’s my favourite picture from this week. There’s snow on the ground, the crane down at the dock is lit up like a Christmas tree and the town is filled with light. To top it all off, on Wednesday, the northern lights put in an appearance. My heart was singing.

Depth

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Sunrise/sunset: 10:00/ 13:06. Daylength: 3hr 5min

Less that ten days now until the Polar Night (or Mørketid as it’s called here) arrives and the snow has properly arrived. Hilde said on Monday that it looked like the early part of the week would end the mild spell we’d been having (all relative, obviously – it was around 7°C) and the winter would start in earnest and my neighbour said something similar this morning. He has very kindly cleared my driveway twice in the past two days, using his snow-blower. I’ve also cleared it using the more traditional scraper method… which will tell you just how much snow there has been. “Ah yes,” he said when I met him as I took Triar out for a morning walk, “It’s no longer a case of whether there’s snow, but how many metres.” I gulped a little, but smiled and thanked him for his help. He also advised me not to leave my car right at the top of the driveway as it might get damaged by chunks of ice when the road clearers come through at night. So my cunning plan for not having to clear the entire driveway has already gone out of the window.

Driving over to Bardufoss has been interesting too, over the past couple of days. Though the roads are regularly cleared, they don’t seem to use any grit. Perhaps when it’s properly cold, it doesn’t make much difference, but right now the road is treacherous. As I drove past the flashing light on the snow-obliterated “Elk crossing – great danger” sign, I could see the light reflecting off the ice that was lurking underneath the tiny swirling snowflakes. Like the southern wuss I am, I didn’t get much over 70km per hour (about 45mph). The locals, however, confident in their spiked winter tyres, were whizzing past me at the normal speed limit of 80.

Though I’ve bought lots of things, including two ice-scrapers (one with a long handle and one attached to a mitten) I realised this week that I was going to have to invest in one of these:

As well as scraping off ice, there’s a brush for taking off the fluffier snow on top. I am very pleased as well, with my purchase of a pair of leather driving gloves with a soft, knitted lining. When your steering wheel is minus ten, it does take a while to heat up.

While we’re on the topic of excellent purchases, I must quickly give a shout out to the rather wonderful Vinmonopolet here in Finnsnes. Though beer and lower alcohol drinks can be bought in the supermarket, anything stronger than 4.7% has to be bought from the state-owned Vinmonopolet shop. Last year I tried to get chocolate Baileys and was disappointed to find they had none in my local store, but this morning, I thought I’d see what they had here. To my delight, I managed not only to buy the original, but also Salted Caramel and Strawberries and Cream varieties. So it looks like, whatever else befalls us, I am now officially ready for Christmas!

Of course it wouldn’t be complete if I didn’t spam you with some snow photos. First up is the view from the garden this morning. When I take a cup of coffee out with the dog first thing before work, it’s very much still dark, but as it’s the weekend, I could wait until the sun was up.

And from a walk with Triar last night, when I felt as if I was strolling through Narnia. It doesn’t get much more magical than that.

Out and About

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Sunrise/sunset: 09:12/ 13:51. Daylength: 4hr 38min

I’m sitting in my living room at three in the afternoon and it’s already dark outside, save for the streetlights on the bridge and along the shoreline across the water. The days are fast fading, but for now I am making the most of what daylight there is. It was wonderful to have a couple of days off at the beginning of the week and Charlie and I continued our exploration of local beaches and of Senja, the island that lies over the bridge from Finnsnes. The snow is coming and going, as you will see from the photos. Lots to see this week!

These photographs were taken on Sunday. This is one of our more regular haunts, though once the snow begins to lie, the track will become a ski-track. We won’t be able to walk along it until spring comes.

By Monday the snow was gone, and on Monday and Tuesday, we took Triar to different beaches, the first at Sørreisa (the site where you can light fires under shelter that I have written about before) and the next day on Senja near Vangsvik.

There were more fir trees as we walked down to the tiny beach at the southern end of Senja and it struck me that, twisted and stunted as they are, they remind me of bonsai trees. Not that they are anywhere near so small, but their growth is surely limited by the shallowness of the soil and the long, long winters.

I returned to work on Wednesday and was delighted to be invited out on a farm visit. Both Ammar and Thomas had compiled lists of possible farms to collect samples for the OK Program. The OK Program is an official project, carried out annually, where various samples are taken from different animals or herds to check for contamination. This can be in the form of heavy metals, which can be present in the soil in certain areas, antibiotics which might have entered the food chain, radioactivity, or infections such as MRSA or salmonella. Some of the materials are collected at the slaughterhouse, but we were looking for urine and milk samples. In the end, we visited four farms. One had no milk because the tanker had already collected it (and a herd sample was needed, rather than one from a single animal) and on another, there was no farmer to be found. But the other two were more productive. One had milk in the tank still. The other was the best for me. We had to collect a urine sample, and for that, we had to go and stand behind a row of cows in a byre and wait until one of the cows obliged. They were lovely cows – a little herd of Aberdeen Angus cattle that would have been equally at home in Scotland. They looked healthy and well fed and the farmer very generously let me take a couple of photos (including the sweet little cat at the top of the page).

And so I carried out my first farm visit in the north of Norway. Here’s hoping there will be many, many more!

Ghost Trees

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Sunrise/sunset: 08:41/ 14:21. Daylength: 5hr 40min

It’s been an eventful week. As Donald Trump and Joe Biden totter towards a final result in the US presidential election, coronavirus is surging worldwide. On a more personal level, the abattoir season has ended (hooray!) and I had my 2-3 month review.

The review went well. I knew I had done all the online coursework I had been set, but there were one or two tasks I hadn’t really had a chance to get my teeth into. One of my tasks is to find out what my colleagues do. Some of them are involved with aquaculture, others with quality control of drinking water and those in my own small section are involved with animal health and welfare. But with many of us working at the slaughterhouse, there has been limited time for other tasks.

Before my review, therefore, I had a quick look at what my colleagues were up to. Øivind (who works with drinking water) had a trip next Thursday to Husøy, and so I decided I would ask Hilde whether it might be a suitable trip for me. I was unsure where Husøy was. Øy means island and I know that there are some far flung places in our region. If it involved an overnight trip, it was unlikely I could join at this late stage. But Husøy, I discovered, is a small island off the coast of Senja. No ferries required – there’s a bridge across. Hilde told me that Husøy had been the subject of a Norwegian documentary, “Da Damene Dro” back in 2008. All the women on the island were taken off for a ten day holiday in the sun, while the menfolk were left to fend for themselves and their children.

This seemed like the kind of social experiment I could get behind, so a taking a trip there would be fascinating… but it wasn’t to be. When I caught up with Øivind at lunch time, he told me that the trip had been cancelled. With the surge in coronavirus cases, nobody wanted to take any chances and the trip was not urgent.

I left after lunch as Charlie had texted me to let me know he was arriving soon. Charlie is John, Anna and Andrew’s dad and he is here for the weekend. He came up to watch Andrew in a school concert. Andrew has been learning the piano and the music group had put together some songs, which were to be performed in a local café. But that too was disrupted by coronavirus. The venue changed from the café to the school and then the message came through that it would be broadcast online. So Charlie flew all the way up here from Stavanger to sit in the living room and watch the concert on TV. There were advantages though. Charlie and I were going to support Andrew, but with the change in the agenda, both Anna and my parents were able to watch from the UK and Wytske, a friend from the Netherlands also joined us.

The weather this week has been stormy, but despite the forecast, Charlie, Triar and I took a walk this morning in Ånderdalen National Park. It was a wonderful place to explore. There is a trail up into the park which has been made suitable for wheelchairs and pushchairs, and beyond that, the tracks are well marked, so even if the weather had taken a turn for the worse, it would have been possible to get back safely.

The park is stunning, even at this time of year, when everything is lowering into winter. Fir trees dominate the landscape and in the distance, snow covered mountain peaks, but the trees are sparse, the landscape shaped by the long winters. There are many dead trees amongst the living, their trunks and branches still rooted deep against the winter winds. The weather was changeable, one moment bright and clear, the next darkening as snow or hail began to descend.

I love trees and found myself as fascinated with these beautiful ghost trees as I am with the living trees that stood alongside them. Lichen caught my eye, and wonderful shapes on the trunks of the bigger trees.

And so, tired and damp we returned home. It was Charlie’s birthday yesterday and there was leftover carrot cake to go with our coffee. And now, I’m going to sit back and enjoy the rest of the day. I’ve taken Monday and Tuesday off and I am looking forward to going back to work fully refreshed.

Many happy returns Charlie.

Dreaming of a White … Halloween!

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Sunrise/sunset: 08:07/ 14:54. Daylength: 6hr 47min

The days are getting very short now and in only one month, the sun will go down for the last time on 2020. It won’t come over the horizon again until almost the middle of January.

Monday started well with another elk sighting. This time, since the snow hadn’t yet arrived, I pulled in quickly and managed to take a photograph, though it’s not the clearest. Difficult to capture a moving target in the pre-dawn twilight.

In other news, the snow arrived properly on Thursday. For the past two days, I’ve had to factor in scraping it from the car before I set off in the morning, though so far I haven’t had to clear the driveway. . Even in those two days, I feel I’ve learned a lot. For example, it’s clear that you should never rent or buy a house in the Arctic Circle that doesn’t have a garage. Equally, if you apply for a job where you are expected to use cars daily from a car pool… make sure you don’t choose a workplace without some kind of covered parking. I expect I will get very efficient shortly, doing it at least twice a day. More if it snows while I’m at work!

Today has been rather lovely. Andrew and I set out this afternoon to go to Silsand on Senja Island. We go there some evenings and there’s a pleasant enough walk up to a lake, but to our surprise, the car park, which is usually empty, was full. Rather ominously, there was a sign up which said “Testing Senter”.

Recalling that I had read somewhere that a specialised centre for COVID was being set up in Silsand, we beat a hasty retreat, then drove north for a short way. A sign directed us towards “Woodland Lodge” and we drove down a little track, which to my delight led to a tiny pavilion and a stretch of woodland.

Andrew found some animal tracks. At first I assumed they were a dog’s, but if they were, it had gone for a walk alone. So we began to follow them. When we got down to the waterline, we found the lovely little jetty pictured at the top of the page. And though we never found the Halloween wolf… or whatever it was, all three of us very much enjoyed roaming around in the snow.

Manic Meat-inspector

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Sunrise/sunset: 08:36/ 16:26. Daylength: 7hr 50min

The slaughter season for lamb is almost over. I can’t pretend to be unhappy about that. With three technicians out of action and a vet colleague limited to inspection of live animals, I’ve ended up working in the abattoir every day for the past couple of weeks and it will continue for a week and a half more. I’ve decided to write a bit more about what I do… though it will be tongue in cheek. I have the typical dark humour about my job that I think many vets share. The life of a vet has some grim moments alongside the joy that working with animals often brings, and so it pays to laugh about it all now and then. So if you’re squeamish, you could just look at the photos and ignore the text altogether… otherwise, feel free to join me.

I’ve said before that the abattoir is a dangerous place. We have to wear a lot of PPE ( I no longer have to explain what that means – thanks Covid!). I generally work for an hour, then have half an hour off, but during the break, I have to strip off the outer layers of protective clothing, then put them back on again, which takes five minutes or so off each end.

Everyone in my section wears white trousers and a T-shirt as standard, and as I go into the sluice to get ready, I add a hair net, a white cotton short sleeved shirt, some rather fetching chain mail, a blue plastic apron, a helmet with ear protectors, a Kevlar glove on my left hand, a cotton one on my right, and finally a pair of waterproof latex gloves on top of the first pair. It’s important to put it all on in the right order. It’s hard to get a chain mail shirt over your helmet and harder still to tie your apron behind your back with two pairs of gloves taking away most of the fine sensation. I’ve managed to arrive in the hall missing every single item, including one head-scratching moment* when I reached up a hand to grasp something and realised that although my right hand was fully gloved, on the left I was wearing only the Kevlar glove. Goodness knows how I managed to remember the first and not the second, but there it is.

The line often stops while we are working. There’s a long succession of people, each one playing a small part in the process, and if any stage a problem occurs, then it is possible to stop the line while it is overcome. Most of the time, I have no idea why everything has come to a standstill as much of it is out of sight. I imagine generally, it is something mundane: one of the shearers hasn’t completed the job, or some item of equipment has lost power. But the other day, as I was leaving the hall for my break, I heard loud yelling. When I turned round, someone was running to stop the line. With a sense of shock, I saw one of the engineers was up in the rafters. His shirt was entangled in one of the meathooks and he was being dragged towards the edge of the inspection platform. Luckily the line stopped in time and someone else began to climb up the ladder to free him. Which is fortunate for me as if it had ended differently, I would definitely not be including this part of the story.

As I said earlier, I will be glad when the season is over. There are good things about the work. I could wax lyrical about my wonderful colleagues and the simple pleasure of a really good sharp knife, or even the unexpectedly entrancing swirl of a chainmail shirt as you stride across the floor. But as I walked back into the hall on Wednesday, checked to see that nobody was hanging from the roof, then dodged between a pair of swinging pig carcasses, both decorated with one of the big red tags that means the vet has seen something dodgy that needs attention, it struck me** that you could make the most wonderful platform game based on the production line.

If you’re young, you probably won’t remember Manic Miner, who rushed around underground trying to avoid spiders, slime and at one point being pursued by angry toilets with flapping seats that I could never get past as I was laughing too hard. But for those of us old enough to remember the pleasures of a good platform game, I hope you’ll agree that the slaughterhouse holds loads of possibilities. As well as pork dodging, there could be ladders up to the ceiling with moving hooks to avoid, a run through the flaming hot section where the hair is burned off the pigs, and a section with slippery bits of fat lying on the floor, just waiting for you to put your heel on them and slide into oblivion.

Anyway, enough of that. Back to the real world. It did snow a little, as you can see from the pictures of the frozen pond halfway up the page. But before that there were a few days when the temperature dropped fifteen degrees overnight. The resulting hoar frost was the best I have ever seen. Everything was sparkling, each blade of grass and tree branch wonderfully decorated: white on blue. I stopped half way home to take some pictures, one of which is at the top of the page. The rest I will add below. So while work is less than perfect, I am still marvelling every day about the fact that I get to live somewhere so beautiful. And as the winter arrives in full, I very much hope to share it all with you.

* Head-scratching is neither advisable with gloved hands, nor really possible with a helmet on. ‘Twas only a figure of speech.

**It was the thought that struck me, not a lump of pivoting pork. Just so we’re clear!

Waiting

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Sunrise/sunset: 08:06/ 16:58. Daylength: 8hr 51min.

I was hoping to share the first snow pictures of the winter with you today. The weather forecast was for sleet, and I know these things can be wrong in either direction. I am, at last, beginning to feel I might be prepared. Yesterday I bought snow scrapers for the car windscreen and the driveway as well as some bags of environmentally friendly, reusable grit. But for now, there is only rain outside my window, as there has been for days. The picture at the top of the page was taken on my drive to work on the last day before the rain began. It was so beautiful, I couldn’t resist stopping. I sometimes wonder whether people will see the Mattilsynet logo on the side of the car and wonder what I’m up to!

There isn’t much of interest to report at work. The seasonal meat inspection is still in full swing and I have been working there every day this week, though the drive over is often a pleasant experience. Yesterday, I glimpsed what I thought were some horses or cows in a field. I turned my head at the last minute, as something was hammering in my brain about them being the wrong shape. To my pleasure, I saw it was a moose with two almost grown calves. I still feel a frisson of delight in seeing wild animals. By the time I realised, it was too late to stop for a photograph, but hopefully it won’t be the last time.

The basement flat where we live is feeling more and more like home. Anna and Andrew bought me an Alexa for Christmas last year, and other than wrestling with her for a while as I tried to get her to play Tir n’a Noir I haven’t used her very much. But John, having researched a new lighting system that is voice activated, has set her up so that we can now ask her to turn on the lights and she does so. The bulbs are heinously expensive (I bought a new one last night which was reduced by 114kr or around around £10 [16 Canadian dollars for Iceland Penny!]) but they can be set on different brightness levels and also to warm or bright light. We also have strip lighting on a shelf beside the TV which can change colour. When it is properly dark, and especially if I work from home at some point, the lighting is going to be very important.

Anyway, John is home for the weekend, and he and Andrew need to go shopping for winter boots, so I will leave you with another photograph of misty mountains at dawn. Have a great week everybody.

Changes

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Sunrise/sunset: 07:38/ 17:29. Daylength: 9hr 50min.

I have been adding the changing daylength at the top of each post for a while now. Those who have noticed might have calculated that over the course of each week, we are losing an hour of light and gaining an hour of darkness. The rate of change is not exactly disconcerting, but it is a little disorienting. I look at the clock expecting it to be late evening and find it is only seven o’clock.

Sometime last week, I noticed two of the trees beside the little pond in the town centre had been decorated with lights. In the UK and in the more southerly part of Norway where I used to live, there were tasteful lights draped in the branches of the trees around Christmas, but this was something different. The whole tree, trunk and branches, seemed to be swathed in lights, and it seemed odd that there were only two. I drove home yesterday and to my delight, saw that now there were lots more trees lit up. I don’t know whether they are finished, or whether there are more to come, but Andrew, Triar and I went for a wander around the pond and it was beautiful.

As well as the changing daylength, there has been another change this week. John has started to do seasonal work at the abattoir. He is working with the sheep shearing squad. There is a technique, of course, to sheep shearing. He tells me it’s important to remove the wool in a smooth manner, ensuring that the length doesn’t get disrupted. If they don’t get it right first time, they are encouraged not to take another cut as the shortness of those segments would degrade the quality and mean the price would be lower. For my part, I’m glad that the wool is used. I remember being told at university that wool was considered so worthless that it was often thrown away. If we breed animals for food, I can’t help feeling that we should do what we can to use every one of the products that creates. Anyway, for now, John has moved out and is living in a house with other members of the team and seems to be enjoying it, which is wonderful.

Andrew has also been away this week, visiting his dad and the orthodontist. He flew back yesterday evening, and as the airport is near to where I was working, I decided I would find something to do there instead of coming home and having to drive back. Rather than leaving Triar at home all day on his own, he came with me in the car. The airport is at Bardufoss, and as Foss is Norwegian for waterfall, I decided to go and look for it. It didn’t take too long to find. I’m sure it was beautiful once… but it was now empty. Norway is famous for its renewable energy. 98% of electricity production comes from renewable sources, and though the number of wind farms is increasing year on year, the majority still comes from hydroelectric.

But of course, where there are mountains, you are never too far from a waterfall. As I was driving, I noticed signs for Målselvfossen and so I followed them. It was well worth the effort. As Triar and I walked down into the valley, sunlight stippled the hills in the distance.

Down beside the river, the roar filled our ears. There was a salmon ladder, currently closed, but well worth a revisit next year as the summer comes round again. We’ll definitely be coming back!

Julebrus

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Sunrise/sunset: 07:11 / 18:00. Daylength: 10hr 49min.

I saw a post on Twitter bemoaning the appearance of Christmas items in the shops in the UK yesterday, or more accurately someone posted that as they were on COVID lockdown, they were deprived of the pleasure of complaining about it this year. As someone who loves Christmas, the gathering signs that it is on its way are always something I have enjoyed, though I am glad that in Norway, it’s rather low key compared to the UK. I rather smugly commented on the post, saying that I hadn’t seen anything here yet, then went into my local supermarket and saw that the Julebrus had appeared. Julebrus is a Norwegian fizzy drink, only available around Christmas time and much beloved by my children. It has a kind of fruity flavour and comes in red and brown varieties. But enough about that for now!

I haven’t said much about coronavirus lately. I see a lot on the news about it – this is the week when President Trump has been confirmed positive and a previously obscure SNP member of parliament travelled to Westminster then back to Scotland after having a test that was found to be positive while she was in London. The situation here in Norway remains relatively stable, though rates are higher than they were between May and July. The criteria for testing are extensive. Anyone who has signs of a new respiratory infection is asked to present themselves, alongside anyone who knows they have been exposed to infection with COVID-19. Two colleagues were off work this week while waiting for results and I guess if everyone with a cold has to go through this, it’s going to be a common feature of the next few months.

Back at the start of the pandemic, I was careful to take all possible precautions. I shopped once a week or less and took my breaks at work sitting out in my car. Now I shop more or less daily again and though I use the hand-gel that is liberally available in all public spaces, and try to ensure I keep a metre away from people, it isn’t having much impact on my day-to-day life, though I recognise that could change rapidly. Mattilsynet has its own set of rules, which we are to read at least once a week. Those here in springtime all have home offices set up and it seems likely that at some point, home working might become the norm again.

The main effect on me is that, for the first time since I’ve moved to Norway, I haven’t been to the UK during this calendar year. My daughter is a student there and my parents are in Yorkshire and I miss having the chance to visit them. Strange times we are living through.

Northern Norway: In Darkness and In Light…

Better

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Sunrise/sunset: 06:44 / 18:31. Daylength: 11hr 46min.

I mentioned last week that I would be working at the abattoir all this week and that one of the compensations of working there was the beautiful autumn scenery on the journey there. As you can see in the featured image at the top of the page and the picture below, this weeks addition has been a sprinkling of snow on the mountains.

Alongside the chilly mountains, there have been some wonderful sunsets. In the depths of winter, when the sun doesn’t make it over the horizon for weeks on end, one tends to imagine impenetrable darkness, but I am told there is still twilight. Obviously there will be more snow, but as I watched the sun going down a few days ago, I found myself wondering whether it might sometimes look like this.

I am getting better at meat inspection, in sheep at least. My colleagues have been very patient as I have asked them to check when I am unsure of something. Next week there’s a chance I will try my hand instead at a different animal. Our region covers an abattoir that is exclusively used for reindeer. It is owned by a Sami family who are also herders and run shops to sell their produce. It will be interesting to find out more about the way this much smaller enterprise is run.

One of my favourite comedies in recent years was W1A. It was a send up of corporate newspeak and ineffectual pomposity at the BBC and featured Hugh Bonneville as “Head of Values”. Sarah Parish starts series one as “Head of Output”, but during series two is promoted to the newly created position “Director of Better”. To give a taste, this is the job description for that role:

“The Establishment of a Director of Better represents a turning point for the BBC by placing the idea of betterness at its core going forward and beyond.”

“Working with a range of internal placeholders at a senior level, this is an opportunity to re-set the dial for the Corporation either by shining a new light on that dial or by shining the old light but with a new bulb so that no-one can be in any doubt about where the dial is or can have any excuse for not being able to read what it says.”

Imagine my delight then, when the announcement came this week that Mattilsynet’s new health and safety incident recording system has been optimistically named “Better”. Most of the computer programs we use are named using very workmanlike initials, so this is quite the departure. We can only hope that the new, confident branding of health and safety will ensure that we all strive for improvement in this area. Or as Siobhan Sharpe, the BBC’s Brand Consultant in W1A might have said, with commendable exuberance, “Lets nail this puppy to the floor!”